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Moderns
Midcentury American Graphic Design

HELLER, STEVEN, D'ONOFRIO, GREG

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In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of alm...

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In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of almost sixty designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the new world of postwar modernity. Some were emigres from Europe; others were homegrown-all were intoxicated by elemental typography, primary colours, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our world.

Published: Abrams, United States, 2017

Item# 56474